tag:blogger.com,1999:blog-5738527488860615106.post5769515854603527783..comments2024-03-19T00:52:11.537-07:00Comments on Beervana Buzz: Botched: Coors and the Mark Harmon CampaignUnknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5738527488860615106.post-87471479328215002022012-05-24T09:45:25.901-07:002012-05-24T09:45:25.901-07:00Another good read is Beer Blast, by Philip Van Mun...Another good read is Beer Blast, by Philip Van Munching. The Van Munching family was the US importer of Heineken for many years and Philip eventually spent a decade in the business. In the book, he outlines the failings of macro marketing, with special attention to negligence and stupidity associated with Heineken. Very entertaining. Hard to put down.Pete Dunlophttps://www.blogger.com/profile/17456380762400522665noreply@blogger.comtag:blogger.com,1999:blog-5738527488860615106.post-40855786868214962622012-05-24T09:31:52.424-07:002012-05-24T09:31:52.424-07:00Thanks for the read recommendation. I've hear...Thanks for the read recommendation. I've heard about Coors being associated with racism, but never knew the facts. I’ll be picking up Silver Bullets. <br /><br />I guess now I’ll have to pretend the Snowman has Pliny in his trailer…still love The Bandit.Anonymoushttps://www.blogger.com/profile/14420889475083663159noreply@blogger.comtag:blogger.com,1999:blog-5738527488860615106.post-91157386656329497822012-05-24T08:26:21.713-07:002012-05-24T08:26:21.713-07:00Your memory is sharp. The Coors family was anti-ga...Your memory is sharp. The Coors family was anti-gay, anti-union, anti-women's rights and they openly financed right wing causes...including the Contras in Nicaragua. When they had a sales meeting in San Francisco, Coors employees were advised to shut up about who they worked for to avoid altercations. Why would you have a meeting in SF under those circumstances? Morons.<br /><br />Silver Bullets includes many examples of horrible business management and missed opportunities. Colorado Chiller was a botched attempt to tap the wine cooler craze of the 80s. Herman Joseph's was a mangled effort to enter the super premium category. Coors didn't have a clue.<br /><br />This book is a great read...took me about a day.Pete Dunlophttps://www.blogger.com/profile/17456380762400522665noreply@blogger.comtag:blogger.com,1999:blog-5738527488860615106.post-91249625620983829732012-05-24T08:20:33.735-07:002012-05-24T08:20:33.735-07:00I always thought Smokey and the Bandit was about J...I always thought Smokey and the Bandit was about Jackie Gleason playing Whac-A-Mole with his son's head. <br /><br />Well done piece about Coors, a low point in brewing or whatever it is they do do.tmaiorcahttps://www.blogger.com/profile/03116449617729099408noreply@blogger.comtag:blogger.com,1999:blog-5738527488860615106.post-55058218503433465472012-05-24T08:06:12.873-07:002012-05-24T08:06:12.873-07:00I recall another dark episode from Coors and the 8...I recall another dark episode from Coors and the 80s. One of the Coors family began funding far-right political causes. I don't recall the details, but it involved company or Coors family bigotry against non-whites and gays (they also had labor strife). It was bad enough to precipitate boycotts at just about the moment I started drinking beer. <br /><br />Of course, bigotry is an idiotic business move: you don't want to alienate your customers. They ultimately got their act together, but that stain remains present in my memory. I'll never fully forgive them for that.Jeff Alworthhttps://www.blogger.com/profile/02930119177544342495noreply@blogger.com