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Wednesday, October 2, 2019

The Long Goodbye After 30 Years

Most of my beer friends don't know it, but my top priority when I arrived in the Portland area back in 1989 was to find a place to play racquetball. I eventually settled on Lloyd Athletic Club (then Lloyd Center Courts), where I've been a member for 30 years. My time ends in late October.

Racquetball was my passion in those days. I wanted to join a club that had at least a handful of good players. Location was a secondary concern. I scoured both sides of the Columbia River for months before making a decision.

I chose Lloyd Athletic because it had a large group of active players and was in a reasonable location. Traffic wasn't as much of a mess as it is today. A trip to LAC from my house or office in Vancouver took about 20 minutes most days. That seemed okay.

By the time I moved to Portland in 1993, I was deeply immersed in the culture at Lloyd Athletic. I played challenge court, in leagues and sanctioned tournaments...literally thousands of matches. It was a fun place and I made a lot of friends...even met my wife there. I continued to play most of my racquetball there even after I became racquetball director at a club in Vancouver. 

If you're looking for a beer angle, there is one. As I've noted before here, the club had three tap handles in the old days. They were occupied by Bud, Bud Light and Widmer Hef. We often wagered pitchers on games.  If you were brave, the bet was for Widmer, which was something like $7 a pitcher. Bud and Bud Light were around $5. The club was a great social setting and we drank a lot of beer after playing. There are four taps now and the beer selection has improved considerably.

I've been thinking of leaving LAC for several years. I joined because of racquetball. My body, primarily my knees, can no longer deal with the game. I'll have partial knee replacement surgery in late October. Playing racquetball again will be possible, but maybe not wise. I probably should have stopped 10 years ago. Playing on increasingly brittle joints wasn't smart.

As my time on the court faded over the course of the last five or so years, I started using the club primarily as a place to work out with weights. The workout routine I follow can be done pretty much anywhere. For people who want court sports (the club has racquetball and squash courts), LAC is a good option. But I don't really need the courts any more. 

There's more at work, of course. Traffic congestion makes for awkward car trips to the club. Parking is another issue. LAC has a small lot that's full most of the time. That wasn't a big problem in the old days, when membership was capped at around 300. Even if the lot was full, street parking was free. Today, you pay to park on the street. I avoid parking and driving issues during the summer by riding my bike, but that's not practical for much of the year. It's also increasingly dangerous.

What made the decision more difficult is that new management is doing great things. The club is cleaner and better in many ways than it had been under prior management, which seemed intent on running it into the ground. I doubt LAC will ever be what it once was in a racquetball sense because the game has failed to catch on with millennials. But there's reason to think the place can carry on as a nice fitness club with great social amenities.

Regardless, it's time for me to go. With racquetball no longer a priority, there are workout options closer to home, places I can get to by bike or car in far less time and with less hassle. Once my knee is recovered from surgery, I'll join one of them and see how it goes. Easier access may encourage me to work out more often. We'll see about that.

There are things I'll miss about Lloyd Athletic. Almost all of my racquetball contemporaries are gone, but I still have friends and acquaintances there. And I'll miss the familiar feel. It will be impossible for me to replace or replicate the friendships and experiences I acquired there.

But sometimes you need to move on. 

Thursday, September 5, 2019

A Sweeping History of Southern Oregon Beer

Southern Oregon Beer: A Pioneering History by Phil Busse
Foreword by Jim Mills (founder of Caldera Brewing)
The History Press/American Palate, 128 pages

Unlike Portland, Bend or Hood River, Southern Oregon isn't apt to appear high on the list of places beer nerds dream of visiting. The relative remoteness of the area surely figures into that. Regardless, there's good beer and a good story there.

Phil Busse's new book tracks the Southern Oregon beer story from frontier to contemporary times. It's part of the History Press series focused on American beer cities and regions. Portland Beer shares the same publisher.

It turns out the Southern Oregon story is quite different than what happened in Portland. The reason is largely the result of geography. While Portland was a bustling port with products moving in and out by the mid-19th century, Southern Oregon was isolated until the arrival of the railroads in the latter part of the century. In that way, it's trajectory more closely parallels Bend than it does Portland.

As a result of its isolation, Southern Oregon's early breweries were small and self-contained. Unlike Henry Weinhard, who was shipping beer up and down the coast and to the Far East during the second half of the 19th century, Southern Oregon's breweries served a local clientele. They had no access to outside markets.

Unknown to many today, the dominant town during that time was Jacksonville. Busse recounts Jacksonville's brewing history, led by several German immigrants, against its frontier veneer. There are some fascinating characters involved in that story. Jacksonville's stature faded after it was bypassed by the railroad. which cut a straight line from Grants Pass to Ashland. Medford was born in between, eventually to become the area's largest city.

The coming of the railroad invited national brands to the table throughout Oregon. That reality had a negative impart on Southern Oregon's small breweries. Busse notes that the brewery count was winding down years before Oregon implemented statewide prohibition (ahead of the country) in 1916. The national brands, particularly Anheuser-Busch, were the primary reason.

Busse spends a lot of time talking about the people who drove the region's beer industry during the pre-prohibition era...Veit Schutz, Joseph Wetterer and John Gottlieb Mehl, founders of the region's earliest breweries, but largely unknown outside this book. There are also a several women included in the coverage...Fredericka Wetterer, Mary Mehl and Marie Kienlen. All became prominent beer industry icons. There was, in fact, a semblance of equality on the frontier.

Prohibition all but destroyed brewing in Southern Oregon, as it did across the country. Most of the area's breweries closed. A Weinhard-owned facility in Medford got by making ice. There was a bizarre attempt to keep going on the part of Grants Pass Brewing, which manufactured denatured alcohol (legal for industrial use) and sodas. However, the soda turned out to be a ruse, as the brewery continued to make beer until it ran into trouble.

During the Prohibition era, Southern Oregon enjoyed great success as a producer of hops. It's an interesting concept, covered nicely here. The market for hops in the United States had collapsed. But World War I had destroyed agriculture in much of Europe. Hops acreage in Southern Oregon increased dramatically and the region joined the rest of the state in selling hops to European customers. There was, of course, no prohibition in Europe.

Beer was becoming the haven of the national brands by the time Prohibition ended in 1933. The situation got worse with the coming of World War II. By the end of the war, advances in packaging, refrigeration and shipping extended the reach of big beer. Despite increased per capita beer consumption, the brewery count was in steep decline. By 1947, there were only two breweries operating in Oregon: Blitz-Weinhard in Portland and Sick's Brewing in Salem.

The contemporary story of Southern Oregon beer is essentially focused on Rogue, Caldera and the smaller places that popped up in the area over time. Busse reviews the circumstances that set the stage for the success of the Rogue and Caldera and they helped fuel the beer culture there...things like the legalization of homebrewing in 1978 and passage of Oregon's Brewpub Bill in 1985.

The Brewpub Bill story is a retelling of what I reported in Portland Beer, which is listed in the brief bibliography. Prior to the publication of my book in 2013, everyone had the story exactly wrong. Even the main players thought the Brewpub legislation passed as part of a bill that let Coors into Oregon. I discovered that was not the case, that brewpubs were made legal as part of legislation that addressed liquor licenses at bed and breakfast establishments. There's no attribution in the text, but it's clear enough that this has become the accepted version of the story. Good to know.

There are some silly errors in this book For example, the author describes the Burt Reynolds character in Smokey and the Bandit as a "truck driver trying to smuggle a load of Coors across state lines from Texas to Georgia." As you may know, the Bandit was driving interference for the truck carrying the beer. The truck driver was the Snowman, played to the hilt by Jerry Reed. That error is immaterial to the story and mostly just a little amusing.

A more serious concern is the lack of an index. That's annoying in a book like this because you can't easily access details. Even a rudimentary index would be better than nothing. This may not have been Busse's decision; it's quite possible that the penny pinching publisher didn't want the extra pages. Perhaps some of the non-historical photos could have been dispensed with.

In the end, this is pretty good book. Busse does a nice job detailing Southern Oregon's beer past. There's enough detail, in terms of names, dates and places, to make your head spin. In a good way. I think the book will have strong appeal with anyone interested in Southern Oregon history. I'm not so sure about beer fans interested in the history of iconic beer cities. But who knows.

Finally, I should note that I don't know Phil Busse. I met and spoke to him briefly at a book launch event at Powell's last week. He's a longtime Oregon journalist who has extensive experience with alternative weeklies. He helped found the Rogue Valley Messenger in 2014. Other than the Powell's event, I don't know what plans he has to support the book release.

Tuesday, August 27, 2019

The Day Anheuser-Busch Blinked

It turns out I was wrong. For the past couple of years, I had been expecting and predicting that Anheuser-Busch would purchase the Craft Brew Alliance based on contractual terms agreed to in 2016. The final deadline came and went last week with no offer. Blink.

There are reasons for everything and those of us who expected a deal missed the most important indicator...which is that the last of three escalating offer prices agreed to in 2016 was entirely too high in 2019. That's really what it came down to.

The escalating contractual prices have been reported here and there over the course of the last three years. During the first two years, AB could have purchased the CBA for less than the $24.50 required by the final 2019 deadline. It failed to act.

Had AB followed through with a purchase last week, the hefty price would have delivered a veritable financial windfall to CBA shareholders and executives, alike. Those folks are now holding stock that's trading at around $10/share. They were hoping for a gravy train deal that didn't happen. Sucky.

It was fairly obvious in recent weeks that the chances of a deal were dimming. The stock price was meandering around at under $15. Had anyone sniffed a deal, the price would have rocketed to $20 or more. Even the $15 price was artificial, propped up by looming buyout potential. As soon as it became known that there would be no deal, the price collapsed. And here we are.

Those of us who believed a deal would happen thought AB would pay the premium price to avoid the possibility of CBA being sold to another interested party. Prior to the deadline passing, the CBA could have sold itself to anyone, but AB had the right to counter. Now that the deadline has passed without a deal, the CBA can sell itself to anyone at any price and AB has no recourse.  

There's a toxic pill attached to that because, as I've noted here before, the 2016 contract requires Anheuser-Busch to fulfill contract brewing and distribution terms through 2026 (2028 for the master distribution portion of the contract), regardless of who owns the CBA. Should the CBA be purchased by say, Heineken, AB would have to honor the terms of the contract. Many of us thought they'd avoid that possibility. We whiffed.

I need to backtrack for just a minute. One of the things everyone should fully realize is that outside Kona, the CBA has no value to AB. Widmer and Redhook are in steep decline. The other brands, even the ones that are growing, are small and really of no interest to big beer. The only reason they would buy the CBA is Kona, which continues to grow in a tough market. 

Why was Anheuser-Busch willing to risk the possibility of losing Kona and being stuck with some fairly nasty contract terms? Good question. With craft beer flat or growing slowly, AB may fear that even Kona will falter. That notion may have been bolstered by the knowledge that the CBA primed the pump with advertising to help fuel Kona growth in early 2019. 

But the market likely held the real key. Because the CBA has been routinely missing on revenue projections, shareholder return has been poor and the stock price has suffered. AB may have simply concluded it could pass on the buyout deadline and acquire the CBA for significantly less than the required offer price. That could happen in coming weeks.

There's another possibility I haven't seen mentioned. As part of its merger with SABMiller, Anheuser-Busch is required to give the Department of Justice 30-day notice of any brewery acquisition. What if AB gave DOJ notice and DOJ refused to consider the acquisition? I don't have any evidence of that, but I doubt either party would have admitted it. So it is a possibility.

Where does the CBA go from here? They'll discuss the future in a press conference next week. Some think the CBA can carry on independently (AB owns 31 percent). It will receive a $20 million international distribution incentive payment from AB that kicked in when no buyout materialized. That money could be used to pay down debt or finance marketing efforts for Kona.

Honestly, though, it's tough to see a way forward for the CBA under its current leadership. For the last three years, that leadership has been focused almost entirely on selling the business to Anheuser-Busch at a premium price. They failed. They also invested in pet brands and programs that failed to deliver value for shareholders. And they don't alone have the ability to help Kona, their only significant growth engine, reach its full potential nationally and internationally.

My guess is the CBA will soon sell to someone for something less than $20 a share. The buyer may or may not be Anheuser-Busch. In fact, I believe current CBA leadership, having been jilted at the altar, will aggressively try to sell to someone else while AB is stuck holding the 2016 contract bag.

The weeks and months ahead ought to be interesting. Don't touch that dial. 

Sunday, August 11, 2019

Biskie and Me: Life With the Best Dog

She was born on Valentine's Day in 2009 in rural Oregon City. I don't recall the size of the litter, but I think it was the third for her parents, Lucy and Chester. Biskie would, of course, become my best friend and virtual assistant for much of the next 10 years.

She wound up with us by good fortune. Her older brother Blitz, born in 2007, replaced Bert, our Lab who passed away in late 2006. We liked Blitz' personna so much that we planned to get a second dog from the same parents the next year. This one, at my wife Laura's request, would be a girl.

We were in line to get the pick of the 2008 litter. Then Laura suffered a bad knee injury while skiing. Surgery and recovery time would be needed. With me working a crazy schedule, we decided a new puppy maybe wasn't the best idea. So we gave the pick to a friend and work colleague of mine, Tara, who today has Roxy.

We didn't put ourselves on the list for the next litter because we weren't sure what we wanted to do. We were both working a lot. After I got laid off in February 2009, we changed our tune and decided the time was right for a puppy. Puppies are labor intensive and it looked like I'd be at home for a while. The economy was woefully bad.

The catch was we weren't on the breeder's pick list. When we contacted her, we learned all the girls in the most recent litter were spoken for. Crap. Laura looked at pups from different parents and decided to pass. A week or so later, the breeder called and told us one of the buyers had backed out because they were moving. A Lucy/Chester pup would be available.

Which pup we didn't know. We were at the bottom of the list and would have access to the pup that was passed over by other buyers. Laura went out to Oregon City and looked at the pups. But we still didn't know which one would be ours. Of the two females in the mix, the breeder picked the one she thought was right for another buyer. We wound up with Biskie by default. A windfall.

With Blitz, April 2009
I need to digress for a moment, because 2009 was a dreadful year for us. Early on, Laura's dad passed away. He'd been recovering from a stroke, but his death was unexpected. Then I was laid off, with really no chance of finding comparable work. Before the year was out, my dad would also pass away. Biscuit was the only good thing that happened to us that year. And she was great.

She was supposed to be Laura's dog, but it didn't stick. I was at home with her every day. I took the two dogs on regular jaunts. For several years, we would get in our beat up Mazda pickup and drive to Fernhill Park, an off leash dog park where they could run and chase squirrels until they were exhausted. Such great times, thinking back.

At 3 months, May 2009
Because I was home with her most of the time, Biskie never spent much time in a crate. Her destructive brother did a lot of crate time, but she never destroyed anything. That might have been because I was with her constantly or because she had Blitz to keep her entertained. I tend to think the former. Take your pick.

About the names, we have chosen B-names for all of our Labs...Bert, Bruno, Blitz and Biscuit. Why? Because all but one of the Labs I grew up with had B-names...Beau, Banana, and Burleson. The only exception to the rule was Angus, a Lab I knew as a child. Laura went along with the naming convention and it stuck.

Biskie was just a baby when I took her to visit my mom in Liberty Lake (near Spokane) in July 2009. That's where she did her first significant swimming and retrieving. She was a natural who had no problem jumping off a dock or entering the water from the shoreline. I have photos and video of those early retrieves.

Liberty Lake, July 2009
It was evident from the day she arrived home that Biskie was a special girl. She was easy to manage and had a warm and entertaining personna. On that trip to Liberty Lake and on our various travels, she would eagerly follow my lead most of the time. I never worried about her racing off after something. I trusted her and my trust was (almost) never violated.

Her life was not without drama. She could be awkward at times. On one occasion, she jumped out the back of the truck with the tailgate still up while we were unloading the dogs. She went head over heels and caught a paw between the bumper and the truck body. Miraculously, she wasn't injured, a tribute to youth, flexibility and strength...but not coordination or good sense.

Whether by DNA or injury, Biskie developed something of an unstable rear end early in life. As a result, she refused to walk on bare wood or tile floors. We solved the problem at home with mats in the kitchen, rugs in the common areas and towels in between. When taking her on trips, we always carried a stack of towels to create a path on unfriendly surfaces we might find. A quaint memory.

Safe passage
Another cute habit was her desire to collect sticks on our run/walks and bring them home. On occasion, she would attempt to carry sticks that more closely resembled small logs. She succeeded from time to time. People who saw her doing this would chuckle and sometimes ask to take photos of our silly girl.

A less fortunate quirk was her habit of scooping up and swallowing chunks of paper, garbage and other junk while running around in the nearby park. She got extremely ill and had to spend a night in doggie ICU after eating a soccer sock that plugged up her gut and almost killed her. That incident may have contributed to the condition that eventually struck her down.

Biscuit was not aggressive. There was never any threat of her biting a child or attacking another dog. But she took exception from time to time. If her older, larger brother attempted to co-op her food, she bit him about the ears and cheeks in protest. When a dog rudely stole a stick she was carrying on a walk one day, she looked to me for direction. "Get your stick," I said. She chased him down and bit him on the back of the neck until he dropped it. "Good girl!"I  told her.

As mentioned, she became a sort of work assistant for me. Although not by choice, I never returned to full-time work after being laid off in 2009. No one would hire me. Still true. That led to a lot of freelance and contract work, most of which has been done at home. She was my constant companion, sleeping or chilling quietly on the pad next to my desk.

That arrangement came in handy when I was working on Portland Beer, essentially a fulltime job without the luxury of pay or benefits. As I toiled through the research and writing, I would occasionally get stuck and need to think something through. I would get down on the floor and cradle her head in my arms while considering the issue at hand. She accepted the contact gladly.

Collecting sticks on the Oregon coast, April 2016
There are so many great memories. One of the best is a trip we took in August 2016. We stayed in a house near the Deschutes River outside Sunriver. With easy access to the river, we took the dogs swimming daily. Biskie became expert at leaping off a boat dock to retrieve whatever we'd throw in the river. It was so damned entertaining to watch. Also fleeting.

We got disturbing news the following August. She had been peeing involuntarily in the house. A trip to the vet revealed high blood sugar. Our sweet girl was losing the function of her pancreas and had to start insulin therapy. The worst thing about that isn't the shots, by the way. The worst thing by far is the knowledge that your pet's life will be shortened.

For the next two years, we worked diligently to manage her blood sugars and keep her healthy. She immediately lost 10 or so pounds of water weight, not a bad thing. We struggled at times with blood sugars as her pancreas sputtered and produced erratic amounts of its own insulin. Eventually, we started feeding her four small meals a day to balance things out.

The shift in feedings required us to adjust our schedules. Fortunately, Laura retired shortly after we learned of Biskie's illness. I had started working a regular consulting gig, still doing a good portion of work at home. We had the flexibility to care for her, though it meant someone had to be at home to feed her and give shots. We traveled separately, except on one or two occasions.

Sandy River Delta, 2011
I think we always knew the diabetes would catch up with her at some point. Certainly Laura knew. She worked in healthcare for 42 years and has expertise in diabetes. Biskie lived a quality life for most of the two years she had left. She lost most of her eyesight over the course of the last six months, but still functioned more or less normally by smell, sound and feel. Dogs are amazing.

Two of the biggest challenges we faced were occasional bouts of appetite loss and vomiting. Those issues are more significant with a diabetic dog than with a normal one because the result is erratic blood sugars, weight loss and possible death (low blood sugar). Our solution was always to change her food. Her appetite would return and she would rebound.

We didn't know when we'd run up against a wall. I needed to make a short trip to Liberty Lake in early August. Just before I left, Biskie had a bout of appetite loss and erratic blood sugars. In fact, both dogs had been ill with some sort of gut issue. Once again, changing her food brought back her appetite and she rebounded. She did fine while I was gone.

When I returned home Monday evening, both dogs greeted me. Biskie ate well and went on her normal walks Monday evening and Tuesday morning. When I arrived home on bike after a workout and a beer that night, she was waiting for me inside our driveway gate. That was normal. I had no idea the walk we were about to take would be our last. Life can be brutal.

On Wednesday morning, our girl didn't get up to eat her breakfast. Like her brother, she was always food driven, so this was a serious concern. She refused to eat anything. I got some hamburger and she ate a little, but couldn't continue. She was fading badly by Wednesday evening. Thursday afternoon, she slipped away peacefully in our arms at home, with assistance from a caring vet.

I've not been able to shake her loss. We had such a special connection, I think due to the hundreds of hours I spent with her while she was young and during a time when things were going poorly for me. We became pals. The suddenly severed connection has left me with a deep sense of loss. Laura had a slightly different relationship with our girl, but feels a similar sense of grief.

I can't help feeling like we were somehow cheated, that the 10 years we had with her weren't enough. But there's nothing to do about it. We don't have a time machine or a way to bring her back with a strand of DNA. So the memories we have are all we're going to have. Damn.

Godspeed, sweet girl. We loved you so much.💔

Note: We are not dogless. Blitz survives his sister and is a little confused about how to act as a solo dog because he has always had a stablemate. Biskie was his pal for 10 years and was always the one running things, even during her illness. He's trying hard to work it out...a good boy.

PS: At three weeks, I realize that our sense of loss is magnified by the fact that, with a brief exception, we've had two dogs in the house for nearly 25 years. Having just one seems strange and has been as hard for us to get use to as it has been for Blitz.

Wednesday, July 24, 2019

Changes Mostly for the Best at OBF

Since my first Oregon Brewers Festival in 1991, I've missed only one...I was out of town visiting my mom in 1992. I worked the event as a volunteer for many of those years, but stopped when I started writing this blog. I've seen a lot of things at OBF, including the recent decline in attendance.

The changes they've implemented this year are by far the most significant I've seen in the 28 years I've been going. My impression is that many of the changes are going over well with festival patrons. Others maybe not so much.

Wednesday > Sunday
Bringing back Wednesday, after dropping it last year, has to be considered a big success. There were a lot of folks in the park today and not just people who work in the industry or the bozos who cover it. It looked to me like there were a lot of mainstream beer fans hanging out, drinking, chatting and staring at their phones. Sunday would have been dead by comparison. Organizers did a good job getting word out.

The Venue
The big change to the venue is, of course, switching the south beer trailers to the river side of the park, opening up the large shaded area for seating. That seemed to work well. Organizers set up a huge number of sitting and standing tables in the shaded area. And patrons were taking full advantage of it.

I have to say it was a little odd seeing the large walking path on the south side in space where there were tents in prior years. They have some small tents protecting the beer taps from direct sun, but they're quite small. They could have put larger tents there, given the tendency of people to cluster close to the taps. I suppose not putting larger tents there provided some incentive for folks to vacate the area and find shade. Hmmm. Good work.

The Music
For the first time ever, apparently, there is no live music at the festival. Instead, DJs and satellite speakers are spread around. The stated reason is that patrons could only enjoy the music if they were in the stage area. True enough. But I never heard people complain about it. You were either into the music of you didn't particularly care.

This switch to DJs makes no sense to me. The music was a mix of styles and the sound was often muddled in the common areas. The former stage area is completely wasted, with a small DJ hut and no shade or seating. WTF? I found the sound particularly annoying under the tent at the north end where it interfered with conversations. I hope they bring back live music next year. My advice for now: Bring headphones (and your own playlist) or bring earplugs.

Fun Times
Making the event more fun and user-friendly was a big part of this year's plan. They added a gaming area at the south end, a Meet the Brewer tent and a Brewer Dunk Tank. I didn't notice at the time because I wasn't really paying attention, but the Dunk Tank and the Meet the Brewer tent are positioned in strategic proximity to one another. "Great to meet you, mister soaked brewer."

The most important addition, to me, is the gaming area. They have more than a few cornhold lanes set up and there were a bunch of people playing. Hey, if Millennials want games, they shall have games. This is the kind of thing that adds a lot to the casual fun of an event. They'll certainly want to bring this back in future years, maybe even expand it.

Odds and Enz
I mentioned the return of the printed program and the end of the mobile app that some of us used last year. There were printed programs all over the place and I saw people looking at them intently. That was fine. I have no idea how many folks used the Untappd app organizers touted as an alternative to the mobile app. There were countless people staring at their phones, but you don't want to pry about what they've looking at. Might be too much info. Not cool.

That tasting glass is the same form factor as last year, The taste line is at 3 oz and pourers were painfully careful not the exceed it. Maybe a sharper outfit would have helped. On returning home, I checked the actual capacity of the glass, billed at 12 ounces by organizers. The glass overflowed at less than 12 ounces of water, which obviously doesn't include any head/foam. A full glass of beer is probably 10-11 ounces, given the foam. That means a full pour for 4 tokens is a slightly worse deal than a taste for 1 token...unless the beer lines get long and you want to save time.

The Beer
As noted in my previous post, I think the shift to Oregon-only beers is a good change...and long overdue. There was a time when they needed out-of-state beers to fill the lineup. That's not been the case for many years and there are now plenty of Oregon breweries that want to be part of this event. And festival patrons want them here.

A possible downside to the change is that some of the breweries at this year's event are new and small, and maybe lack the expertise of established places. One of my geek friends offered up that the beer quality is a little off due to the altered reality. I don't know. I tasted around 30 beers and found more winners than losers. Of course, it was my list.

You might check the New School site for a list of the best beers. Ezra and Michael were determined to sample every beer before the end of the day and their intel should be posted tonight or early tomorrow. I did my own tasting and didn't taste close to all the beers. Plus, I trust these guys...sorta.

Some of my favorites were Upright (Flora Fantasia), Migration (Big Hazy Kane), Ecliptic (Key Lime Gose), Ordnance (Lite-Hearted Lager with Lime) and pFriem (Landbier). The worst beer I tasted, by far, was Full Sail's Malted Milkshake IPA.  Something went wrong there.

To Go
I suppose you can always find something to bitch about with an event like this. Maybe it's the glass or the venue or the program or the beer. Fine. But I think the changes they've made this year are mostly for the better. Give it a shot.

Sunday, July 21, 2019

OBF Shifts Gears, Hopes to Regain Momentum

The Oregon Brewers Festival celebrates 31 years and 32 actual events this year. For most of its history, the festival was highly regarded and something people planned for. If you were headed out of town in July, you'd make sure your dates didn't conflict with OBF.

That logic has become somewhat threadbare in recent times. There are a lot of reasons. One is the success of the festival, which led to overcrowding and disenchanted attendees. Declining interest is also the result of an exploding festival scene, which occurred in good part because OBF provided the blueprint for how such an event should work.

Because attendance has been declining for several years, organizers have been trying to figure out how to regain some of the lost luster. They've tried bringing in foreign brewers and beers. They added a limited wine selection to the menu. Last year, they dropped Wednesday, reducing the festival to four days. It had been five for many years. The ideas mostly hit with a collective thud.

They're back in action this week, making some fairly substantial changes in an effort to rebuild credibility and excitement for the event.

The Beers
For the first time in history, they will pour only Oregon beers at the festival. You won't be seeing beers from San Diego, Florida or Colorado. I honestly thought the early renditions of OBF featured only Oregon beers. Not so. Take a closer look at the 1988 poster. They served beers from around the Northwest, California and beyond that first year.

The move to Oregon-only is predictable. People who frequent festivals expect it. They also expect to see new breweries and beers not seen in stores or pubs. That expectation has been programmed by smaller festivals that do just that. The beer changes needed to happen. This is the Oregon Brewers Festival, so showcasing unique Oregon beers ought to be the montra  A quick look at the list suggests they've done a pretty decent job of mixing new beers and breweries.

The Program
Some will recall that the printed program was dropped last year. They were evidently not being picked up by patrons (who don't read, anyway) and thousands wound up being recycled or trashed. Organizers launched a smartphone app and encouraged people to use it. They've flip flopped this year. A printed program will be available for free. The app is history.

I'm disappointed to see the app go away, but there are reasons. It turns out that people who had a good experience with the app were iPhone users who downloaded it prior to arriving at the festival (my scenario). The Android version of the app was apparently not finished by the developer. People who tried to download the app at Waterfront Park had problems because bandwidth there is limited due to everyone being on their damn phone. Go figure.

Those who want to see what others are saying about the beers will have an option in the form of a Verified Venue on Untappd. That seems like a reasonable alternative, though I think Untappd is largely a tool for geeks. If you intend to use Untappd and you don't already have it on your phone, best get it before you arrive at the park. Otherwise, your experience is likely to be poor.

The Brunch
The popular Brewers Brunch that kicks off the festival moves to Ecliptic Brewing this year. Brunches have historically been held reasonably close to Waterfront Park. But Ecliptic is a good distance away. That becomes an issue for the Oregon Brewers Parade, which departs Ecliptic following the brunch at 11 a.m. and hoofs it to the Waterfront. Anyone can walk in the parade, by the way. That will be interesting. Pack your walking shoes if you're parading.

As noted above, they reduced the event to four days by dropping Wednesday last year. That was kind of goofy and not very well-received. Sunday has had abysmal attendance for years. If you're going to drop a day, that's the one that made sense. Like magic, Sunday is gone this year. The festival runs Wednesday through Saturday. Smart move.

Odds and Ends
A creeping challenge for OBF has been to provide an experience comparable to what smaller events do. It's tough for a large event to do that. Indeed, changing the ambiance at OBF is a bit like turning an aircraft carrier around...slow and awkward. But they're attempting to enhance this year's experience in a variety of ways, some of which may pan out.

It looks like the weather will cooperate, with temperatures in the 80s. Shade will be at a premium, as it is most years. The best spot in the park on hot days has always been the shaded area at the south end, an area typically occupied by beer trailers. Not this year. The trailers will move toward the river, leaving the shade for mingling and drinking. See the festival map for a visual.

Stuff they're doing to bump up the fun-factor includes a Meet the Brewer Tent, a Brewer Dunk Tank and games...Millennials love games. Live music, a staple of the event since the start, is gone, surprisingly. The gripe was that the music could only be enjoyed in the stage area. To address that, they'll have a DJ with satellite speakers, meaning music will be playing around the grounds. I'm not sure if that's good or bad. I suppose it depends on the music and the volume.

My view is that the Oregon Brewers Festival is a pretty good value. They've done a decent job of holding the line on cost, despite rising prices for everything. It costs nothing to enter the venue. If you want to drink beer, you buy a mug and tokens. Although they are promoting a $20 package that includes a mug and 10 tokens, they aren't requiring attendees to purchase that package. You're free to buy a mug and however many tokens you wish. Mugs and tokens are also available in advance at various locations.

As with all recent OBFs, a 3 oz taste of beer sets you back a token. A full glass, reportedly 12 ounces, is four tokens. In the past, a taste was typically a slightly better deal than a full glass, encouraging tastes. But the cost structure this year suggests a full pour is an equal deal. The impact of this change will likely be more full mugs floating around because the incentive to get tastes is gone. I doubt that was the intent, but it appears to be the reality.

To Go or Not to Go
I have friends who proudly announce that they've never been to OBF and have no plans to attend. A good number of these folks are migrants who moved to Portland from other parts of the country in recent years. These same folks dependably attend some of the smaller festivals happening around town on any given weekend. They devalue OBF largely on account of its size and age.

My problem, I guess, is I remember when OBF was the only show in town. I know the impact the event has had in terms of supporting the growth of craft beer. I know it isn't as relevant as it once was. But it's still the granddaddy of them all and I will be there.

Visit the event website for a rundown of festival dates, times, etc.

Tuesday, July 16, 2019

Not Everything is About the Beer

You take your chances and you take your lumps. It's an old adage and one that has nothing to do with beer or alcohol, except maybe as it applies to overconsumption. In my context, it applies to making certain choices that have now more or less caught up with me.

Younger knees (with Burleson)
I'll have my left knee replaced before the end of the year. Because choices do have consequences. I'll probably get a partial replacement. They'll insert implants on the medial (inside) of my knee. The rest of the knee is apparently okay, meaning I'm not in line for the somewhat more invasive full knee replacement. Small favors.

How did I get here? This isn't the result of a specific injury or accident. I got here because I consciously chose to abuse my body over the course of some 40 years, give or take. Beer was only indirectly involved, icing on the cake.

I started down the road of abuse while in high school, where I chose to play football for four years. We didn't have many big kids in Clarkston, but I was certainly undersized. I never suffered a serious injury and had only a few concussions. That I know of.

Like most kids, I didn't know what I was doing in high school. Besides football, I was involved in a lot of recreational sports...basketball, baseball, golf, snow and water skiing. But I didn't know what it meant to be physically active as a high school graduate. No clue, really.

At some point during my first year of college, I got hooked on tennis. Blame Jimmy Connors, if you want. I had played in junior high, got bored, didn't try very hard, quit. The American tennis boom of early 1970s got me interested again and I got serious about playing regularly.

Honestly, I wasn't very good during those years. I could win intramural matches, but wasn't nearly good enough to be part of the team at Washington State. I kept working at it. Not long after I graduated, I was competing and occasionally winning in tournaments.

After several years of playing tennis and working in the record biz, I entered graduate school. At that point, I was good enough to beat some players on the WSU team. Not that it mattered; I had no eligibility and wasn't in school for tennis. I was getting trained so I could one day write about beer.

Looking back, I doubt tennis caused significant damage to my knees. Young knees, which mine were at the time, are well lubricated. Normal wear and tear, nothing more. But tennis was hard on my shoulder and shoulder problems caused me to consider other options.

I eventually switched to racquetball. It seemed reasonable. Less shoulder stress. Plus, Pullman's climate isn't friendly to outdoor tennis for much of the year and the indoor facilities were lousy at the time. Racquetball was popular enough that it was easy to find a decent game. Courts were always available.

The transition to racquetball was not smooth. I had the basic skills needed, but my swing was all wrong (too stiff) and my footwork (from tennis) was a mess. I also didn't understand the game. It took several years to learn the nuances across a wide spectrum of situations.

Early serving form (not good)
When I left Pullman for Portland in 1989, I wasn't a very good player. But I kept at it, finding a club where I could get regular games. I made a lot of friends. Pretty soon I was good enough to compete at the A+ level and win more than I lost. I played tournaments in Oregon for 20 years.

Most of that probably wasn't a terrible idea. There are definite health benefits to playing a game that causes you to exert and sweat. But it's easy to fool yourself into thinking the benefits outweigh the risks. Ego enters the picture and cons you into thinking you're not at risk. You are.

Racquetball is hard on knees. I had meniscus tears in both knees repaired via arthroscopic surgeries in 2006. Maybe I should have quit playing then. Old knees are not well-lubricated and can't take the pounding dished out by games like racquetball. My surgeon said playing was fine, but advised me to go easy. Which I did, partially by playing fewer tournaments.

Five years ago, I felt nagging pain in my left knee. I initially thought it was tendinitis, but it refused to heal. I saw an orthopedist at Rebound. X-rays revealed deterioration of the articular cartilage on the medial side in both knees. It would get worse, he told me. I'd eventually need to have the left knee replaced. And maybe the right.

If beer played a role in that diagnosis, it was in the 15 or so pounds I gained after I started writing about it in 2011. Every pound adds stress to the knees and my knees were already significantly damaged. But beer was late to the project of wrecking my knees and deserves little credit.

Racquetball jumping too high
American healthcare is a mess, of course, The 2006 scope surgeries were fairly straightforward and cost me almost nothing. The system has since gotten better at delaying, denying and charging more for care. I'm jumping through multiple hoops to get this surgery and it will cost thousands of dollars, at least, in the end. Hopefully, I'll regain full use of that knee.

This story almost makes me wonder if the choices I made were wise. My worn out knees are the result of regular activity that put a lot of pressure on them. If I hadn't played those games, my knees might feel better. But I suspect some other body part or parts would have malfunctioned by now if I hadn't played.

I guess I'll have another beer and reconsider past choices. I don't regret the years I spent playing sports that were risky. Doing so kept me generally healthier than most of my contemporaries. But getting old isn't a spectator sport, no matter how you cut it.

Monday, July 8, 2019

Notes from the Portland Craft Beer Festival

As with almost everything else connected to beer, we continue to see an evolution in beer festival format. Organizers are working to satisfy shifts in preferences that have as much to do with event amenities as with beer. Craft beer's growing mainstream status is part of that.

The Portland Craft Beer Festival is a good example, I think, of what's happening. I'd heard good things about it, but had no personal point of reference because I'd never attended. That changed last week.

This is the fifth year of the festival, which is held at comfy Fields Park in Northwest Portland. The Park is a significant selling point. It's of modest size, but located in a populated area that has great transit access. Getting there is easy and The Fields actually feels like a park, with thick green grass, great views.

Organizers are creative with the layout and it works well. The taps are positioned in the middle of the park under a tent. There are taps along the length of the tent on each side, allowing patrons to approach from both sides. It's an efficient use of the space consumed.

With the beer in the middle, there's ample room for tables with and without umbrellas a short distance from the beer tent. A variety of vendors and marketing demos are set up around the fringes of the park. Perhaps best of all, the layout allows for a large gaming area, which was set up for multiple lanes of corn hole. The venue didn't feel packed, despite a pretty good crowd.

This isn't an overly expensive event. For $30 (a little less online), you got a glass and 10 tickets. Each ticket yielded a 4 oz taste, unless you splurged on a full glass for tour tickets. Those first 10 beers might not be a great deal; but the next ones are because additional tickets are a buck, which translates to a $4 pint (four tastes). That's virtually unheard of at contemporary beer festivals.

They were pouring more than 100 beers, ciders and wines during this event. The beers were a mix of standards and one-offs. I was sharing tastes and sampled around 25 of them. There were far more misses than hits and most of the best beers were standards from known breweries. Several beers I tasted had obvious and significant defects. Not good.

I'm not sure beer quality is all that big a deal at an event like this. In some ways, it reminded me of what festivals were like 15-20 years ago, when patrons were more interested in drinking interesting beers in a unique setting than they were in obsessing over those beers. At some point, we crossed a bridge into bizarro geekdom. This, to me, seemed like a step back in the direction of sanity.

One thing I never thought I'd see at a beer festival is a gaming area. But the young crowd wants that and festivals are responding. This wasn't the first time I'd seen a corn hole being played at a beer event, but this was certainly the largest use of space. I was tempted to regard this as a generational shift in preferences, but it isn't that. When I was younger, we always played games in bars and taverns. Gaming at beer fests simply means craft beer is attracting the mainstream audience that wants that experience while drinking a few beers.

There was no live music. Instead, they provided some sort of piped in music playing on not huge speakers near the gaming area. I'm a fan of live music at these events, but the reason fests are moving away from it is that patrons don't pay attention. A little buzz in the background is all they want. You'll see a similar approach at the Oregon Brewers Festival in a few weeks.

What organizers have done is put together an event with wide appeal. They chose a relatively intimate venue in an easily accessible location. They designed a layout that provides easy access to beer and space for seating and gaming. And by not catering to the geek crowd that chases rare and expensive beers, they've made the festival attractive to a mainstream audience that just wants to have a few beers while enjoying the scene.

There are some things that need to be fixed. The lack of readily available drinking water is at the top of my list. Beer consistency could definitely be better. But all-in-all, the Portland Craft Beer Festival is a nice example of what a modern beer festival should be.

Friday, June 28, 2019

Portland's Provincial Past is Slipping Away

People look at Portland's craft beer scene and they wonder how it happened here. Well, that used to be a popular question. It was certainly a question posed to a lot of people when I was doing interviews for Portland Beer a few years back.

There is no simple answer. However, one of the things almost everyone mentioned in some way was that Portland is highly provincial. If you look up provincial, you'll find some interesting definitions. "Narrow minded," being one of them.

What these folks were saying about Portland is that people here have tended to value local products over things imported from other areas. There's also an implied nod to do-it-yourself values. Historically, this was a blue collar city where residents learned to do things for themselves. That general notion has carried forward.

When it comes to craft beer, virtually all of the founding brewers, and many who stepped into the scene later, started out as homebrewers. That's related to the strong DIY culture that dates back more than a century to the city's blue collar past.

As homebrewing transitioned to pro brewing back in the 1980s, a benefit of provincial attitudes was that people were willing to try local craft beers. It didn't matter that they were happily sipping or guzzing their macro lager. They were willing to try the early craft beers at least partially because they were local. The looming shadow of Henry Weinhard undoubtedly contributed to that mindset. Anyway, it turned out that, in a lot of cases, consumers liked what they tasted.

One of the other interesting effects of provincialism, as it pertains to Portland's affection for craft beer, is that brands from outside the area have had a tough time attaining traction here. Countless times you'd see a brand appear in a big splash, only to be gone in less than a year. This was true as recently as a few years ago.

But things have changed. One sign of that is our attitude toward Washington beers. Not so long ago, Washington beers had no standing in Portland. Oregon beer was popular in Seattle and elsewhere, but Washington beers had no clout here. That's not so today. A number of Washington brands have gained a foothold here, including Fremont, Georgetown, Chuckanut and others.

We see further breakdown of provincial Portland in the form of carpetbaggers from out of state (or country) who have or will soon open pubs. There's a big difference in commitment, by the way, between selling your beer in stores or bars and opening a pub or brewpub.
  • San Diego-based Modern Times opened in the former Commons space on Southeast Belmont and has gained a solid, apparently lasting following. 
  • Denmark-based Mikkeller recently opened in the vacated Burnside Brewing space and seems to be doing well, despite mediocre beer and overpriced everything. Proof positive that P.T. Barnum was right. 
  • There's word that Iceland-based KEX Brewing will set up shop in Portland. KEX beers will be featured at a hotel and restaurant being built on Northeast Martin Luther King Boulevard.
Obviously, out-of-state chains aren't new here. Colorado-based Rock Bottom has been around for many years. California-based BJ's Brewhouse at one time had several Portland-area locations and contributed some amazing brewers to our scene. Pittsburgh-based Fatheads earned a sold following when it opened in 2014 and has continued to do well since rebranding as Von Ebert Brewing.

But it seems to me that we've moved into uncharted territory. The growing acceptance of out-of-state beer bars, pubs and brands means more of them will be showing up here, that provincial barriers are breaking down, at least as they apply to beer.

Why would that be the case? There are probably several reasons. I suspect the most significant one is that we've seen and are continuing to see an influx of people from around the country and world. They have little connection to Portland, except that they now live here, and they are far more accepting of outside brands than Portlanders were 10 or 20 years ago. In effect, we're losing some of our ancient heritage as we become more diverse.

This was probably inevitable, given migration, and maybe it isn't such a bad thing. It's unlikely to be reversed, so best get used to the idea.

Thursday, June 20, 2019

Edgefield to Tap 2nd Annual Brewfest

It's the season of outdoor festivals in Oregon. The summer calendar is packed with events. So packed that beer fans will have to make choices. Next week's Edgefield Brewfest presents an interesting possibility due to the setting and the long tap list.

First, the list. They'll be pouring more than 100 Northwest beers and ciders. I tasted through a few of the offerings at a poorly attended media preview Monday afternoon. People who attend this event will have access to some great beers and ciders.

Besides the well-known breweries listed on the event webpage, every McMenamin's brewery will be represented at the event. That's a first and it's interesting because most of these breweries are tiny and the beer they produce is served across only one or two pubs. McMenamin's ciders, some really interesting ones, will also be poured.

Beyond the beers and ciders, there's the venue. Pay no mind to the bland photo above, shot when no one was around. The fest will be held in the amphitheater where Edgefield Concerts happen. That's a sizable area where folks can set up chairs of blankets near the taps. They'll have food nearby and music on several stages through the afternoon.

To me, a significant point of interest is Edgefield itself. It's a sprawling property where there's something for pretty much everyone. One can easily get lost or disoriented roaming the grounds, seeing the different buildings, soaking up some of the history.

This was once the County Poor Farm, opened in 1911. It was a place for destitute folks to live and work. The farm ultimately consumed 345 acres. On it, they raised hogs and chickens, grew produce, operated dairy and a meatpacking plant.  That rendition of the property ended in 1964.

Soon thereafter, the main building was named Edgefield Manor and became a public nursing home. It stayed that way until 1982, when the nursing home closed and the property was abandoned. The area fell into disrepair, as vagrants and vandals trashed structures. By 1985, Multnomah County was planning to demolish everything and sell the land. 

The Troutdale Historical Society intervened, claiming the buildings were historic and should be saved. The bleeding hearts delayed demolition for nearly five years, at which point Mike and Brian McMenamin bought the property. They were going try the hotel business. 

Their first order of business was to find the seventy-odd buildings on the property, many of which were covered by blackberry thickets. They planted a vineyard and established Edgefield Winery that first year. The old cannery turned out to be a great spot for a 20-bbl brewery, which has been expanded in more recent times. Edgefield has become a destination.

Apologies for the walk through history. The point is, Edgefield is an interesting place with a rich history. And it's located only minutes from the heart of the city, making it easily accessible to city slickers who need a bit of country respite from time to time. 

The upcoming Edgefield Brewfest, happening Saturday, June 29th, is a great chance to appreciate an historic property while enjoying good beer and cider. Visit the event site for more information and to buy advance tickets. It's sure to be a pleasant day in the sun and shade. 

Sunday, June 16, 2019

Barrel-Aging Programs Buck Trendy Industry

One of the realities of modern craft beer is fads and trends. There are so many breweries that it's tough to get noticed. In that scenario, a lot of consumers are fixated on what's new and shiny. Maybe this was the inevitable result of a maturing industry. Maybe.

You see the theme playing out in beer bars, bottleshops, taprooms and pubs. Customers who pass through those doors commonly ask for the newest thing, whether it's a fruit infused hazy, a kombucha pilsner or some other strange one-off.

Most brewers, whether they like it or not, have little choice in the matter. If they want to stay in business, they've got to play the game. That means spending an exorbitant amount of time focused on developing fancy new beers and the packaging that sells them. 

What suffers is the work that once went into refining beers over a period of months and years. When you're focused on keeping abreast of the coolest new trend, you don't invest the time or energy in messing around with what we once knew as reliable standards. 

It's not so hard to see why flagship beers are an endangered species. There are still quite a few of them around, but they don't have the appeal or command the sales numbers they once did. A big part of the reason established craft breweries are suffering is that people don't buy flagships anymore. That stuff is old hat, not cool. 

All of this vaguely became part of the discussion at Thursday evening's Barrel-Aged Beer and Whiskey Seminar at House Spirits/Westward Whiskey in Southeast Portland. It was one of four seminars held as part of Portland Beer Week. Breakside's Ben Edmunds led a group discussion that included Matt Lincecum, founder of Seattle's Fremont Brewing, Daniel Hynes, manager of Breakside's barrel program, and Andrew Tice of House Spirits. 

Barrel-aged beers definitely have a place in the trendiness of craft beer. They're rare and usually expensive, prerequisites for capturing the imagination of craft fans who sneer at stuff that's easy to find and cheaper. That $20 four-pack of hazy IPA isn't as good as an established IPA that sells for $12 a six-pack. But never mind. It's new and rare and spendy. Gotta have it. 

A big difference between the flood of trendy stuff being dumped on the market is that barrel-aged beers are hard to make. They require meticulous planning, time and expertise to pull off well. Even then, they sometimes bomb. Expensive equipment and a nice facility are great, but you simply cannot make these beers easily. Putting beer in a barrel can produce great or dreadful results. 

Some of the considerations involved include the type and quality of barrels used, sugar content of the beer, type of yeast, aging time, temperature, monitoring while aging to evaluate progress, knowing whether to blend vintages and so on. Barrel-aged beers are a highly artisan endeavor, requiring skills and knowledge acquired over many years. They also require a lot of patience. 

Contrast that with your average trendy beer, often a half-baked concept. They can be highly creative, but usually aren't very refined. They're here today, gone tomorrow, so they never really have a chance to mature. Barrel beers can also be creative, even half-baked, but they usually aren't a one-and-done proposition and actually do grow up in a lot of cases.

It wasn't so long ago that brewers focused on producing a few flagship beers to sell in their pubs and maybe in packaged form. There weren't a lot of choices, which meant the primary differentiating factor was the quality and evolution of the beers. We've lost a bit of that in the frenzy over what's new and trendy, I think.

But I take pleasure in knowing there are barrel aging programs out there that have something in common with the focus on quality that once dominated this industry. Maybe we'll at some point return to a situation where that's the industry norm, not the exception. Maybe.

Note: Special thanks to Ezra Johnson-Greenough, who offered me a place in the seminar and encouraged me to attend. 

Wednesday, June 5, 2019

Portland Beer Week: The Educational Seminars

One of the most amusing things I experience on my beer travels is beer fans who know little or nothing about the beers they are drinking, the breweries where the beers were made or the processes involved in making them. What these folks need is a little education.

There are a variety of ways to get education, including brewery tours, homebrew clubs, etc. Some festivals include an element of education, often on how the brewing process works. Portland Beer Week has featured educational seminars for several years. That effort continues in 2019.

"I love making education part of Portland Beer Week," event organizer, Ezra Johnson-Greenough, told me by email. "It's always fun to learn more and hear brewers and other experts bounce thoughts and ideas off each other. I also think it helps make Beer Week more than just a drinking exercise."

Portland Beer Week is, of course, mainly a drinking exercise. Ten days worth of drinking and partying, June 7-19. Check out the calendar. Each day is packed with excursions into the bowels of the local craft beer scene. Don't drink too much!

The educational piece is represented by a series of seminars spaced more or less evenly during the first week. They are:

Future of the Craft
Sunday, June 9th, 7-9 pm
Migration Brewing, 2828 NE Glisan St.
This seminar will consider the state of the industry, which is being bounced around by changing consumer demand, increasing competition, flat or declining growth, hostile distribution systems, corporate buyouts and even cannabis. Where does the industry go from here?

Panelists will include Tony Roberts (co-director of the Oregon Brewers Guild), Sam Holloway (Crafting A Strategy), Ben Edmunds (Breakside Brewery), Ben Parsons (Baerlic Brewing) and Jason Notte Flint (beer biz writer).

"I designed this seminar to create a discussion/debate that I would personally like to hear," Johnson-Greenough said. "It should be lively."

Tickets are $12 and include a Migration beer. Get them here.

The Branding Bunch: Here's a Story
Tuesday, June 11th 5:30-8 pm
Function PDX, 919 Northwest 23rd Ave
A look at brewery branding and storytelling, as practiced by industry marketing pros. Get insight from designers and brand managers on how to develop your brand's story from social media to point-of-sale.

Panelists will include: Briana Romancier (Coates Kokes & Pelican Brewing Co.), Jeremy Backer (Level Beer & Ex Novo), Michelle Humphrey (pFriem Family Brewers), Ashley Jhaveri & Chrispy (ZZEPPELIN). Moderated by Michael Perozzo.

"This particular seminar is really about how breweries are learning to leverage their unique stories into a brand, and then how to communicate that effectively through social media and branding," Johnson-Greenough said. "Michael will do a great job guiding the discussion."

TIckets are $12 and include a drink ticket for a Baerlic Brewing beer at the bar. Buy them here.

Barrel-Aged Beer and Whiskey Seminar
Thursday, June 13th, 5:30-8 pm
House Spirits Distillery, 65 SE Washington St
House Spirits and Westward Whiskey present the annual Barrel-Aged Beer Seminar, which veers into whiskey, its similarity to beer and how integral it is in barrel-aged beer production. Attendees will get an inside look at the process from whiskey wash to barrel-aging.

Special guests/panelists: Ben Edmunds (Breakside Brewery), Matt Lincecum and Matt Lincoln (Fremont Brewing) and Andrew Tice (House Spirits/Westward Whiskey).

"This is going to be really fun," Johnson-Greenough said. "Making a barrel-aged beer isn't as simple as filling a barrel with beer. Also, many don't realize how similar whiskey is to beer or that House Spirits is really a brewery first. Anyone who geeks out about this stuff you will enjoy this class."

Tickets are $35. Attendees will sample two barrel-aged beers from each brewery and single malt whiskeys from Westward. Buy tickets here.

Sour & Wild Ale Seminar: Coolship Edition
Friday, June 14th, 5:30-8 pm
Von Ebert Brewing Glendoveer, 14021 Northeast Glisan St
This annual tasting and educational event explores the process of making sour beer with wild yeasts and bacteria. The focus this year is on brewers who use coolships...open-top vessels made to cool wort (unfermented beer) out in the open where live yeast and bacteria found in the environment can make its way into the sweet wort.

Joining Von Ebert's Sean Burke: Trevor Rogers (De Garde Brewing), Shilpi Halemane (Logsdon Farmhouse Ales) and Garrison Schmidt (Block 15 Brewing).

"I'm always interested in how brewers produce so-called "sour" beers," said Johnson-Greenough.  "There are multiple methods, theories and techniques. Why is coolship beer trendy? Why are brewers increasingly drawn to local flora and fauna? I'm not sure all consumers care how their beer got to taste sour or funky, but connoisseurs of the style do."

Tickets are $35 tickets and include rare/premium beer tastings with De Garde, Logsdon and Block 15. Get them here.

I'm not generally a fan of overpriced festivals, beer dinners and related events. There are more than enough of those kinds of events around. But these educational seminars offer worthwhile content for what seems like a reasonable cost. I hope people will support these things.

As for ticket availability, I understand they will have tickets available until the last minute, unless an event sells out...which evidently isn't likely. The exception to that rule may be the Sour & Wild Ale seminar, which has been fairly popular and may sell out. A word to the wise. 

Friday, May 31, 2019

Craft Beer's Ultra-Competitive, Jelly Bean Reality

Before I launched this blog in 2011, I had observed the trajectory of craft beer dating to the 1990s. Those were quaint times, thinking back. There weren't that many breweries and, to a large extent, you mostly knew who they were and what they were good at.

That began to change after the financial crisis of 2008. It was around that time that the brewery count started to tick upward wildly. One of the stats I included in Portland Beer was that Portland's brewery count had increased 40 percent between 2009 and 2012. It continued to rise from there.

The national numbers are similar. Between 2009 and 2012, the total craft brewery count rose from 1,698 to 2,420, according to the Brewers Association. Between 2012 and 2015, the count nearly doubled, ending at 4,628. Between 2015 and 2018, another 2,718 opened. Total craft breweries at the end of 2018: 7,346.

Those stats, unless you look at the detail, obscure something significant about the structure of the current market. Between 2009 and 2018, microbrewery growth was off the hook....more than 4,000 opened during that period. Framed differently, for every microbrewery that existed in 2009, there were roughly eight by the end of 2018.

Brewpubs, which had formed the backbone of the industry for several decades, saw subdued growth by comparison. Between 2009 and 2018, around 1,500 brewpubs opened, an increase of about 150 percent. Regional brewery growth was miniscule, an increase of less than 200.

In effect, the craft beer landscape was transformed. Today's industry is dominated by small breweries that focus almost exclusively on beer. Brewers Association stats have shown that those breweries are creating the bulk of industry growth. What they share is that they rely on beer sales to stay in business.

That scenario has made differentiation the name of the game. You have to make yourself known somehow. That's one reason we're seeing packaging with wildly colorful labels and creative designs. If your packaging is dull and unengaging, consumers are less apt to notice you next to other shiny stuff on shelves.

There's also the beer itself. Differentiation means playing around with experimental ingredients and names. Where it once meant using different hops or malts, it now means almost anything. Have you tried Fudgesicle Ale? How about Fruit Loops IPA? What about Donut Lager? You simply must.

The result is that shelves in beer stores have turned into jelly bean showcases featuring wild packaging, experimental ingredients and crazy beer names. The fact is, a lot of consumers are simply looking for what's trendy and new. Anything to capture their interest.

What's hot today probably won't be hot tomorrow. Brand churn is in overdrive. If you're a brewer, you best be thinking about the next wacko beer you plan to produce and market. It better have unusual ingredients and a fancy name. The packaging better be eye-catching.

The result of the new reality is that craft beer is increasingly fad-driven and trendy. Social media has helped with that, for sure, by facilitating the spread of images and banter. The question is, do these themes add up to this being a healthy or unhealthy market? Asking for a friend.

The answer depends on your point of view, I suppose. To me, it looks like an increasingly saturated market in which many (perhaps most) of the players are desperately vying for the same customers by tossing all kinds of ideas out there and hoping something sticks, if for only a minute..

How's that going to work out? We shall see.

Friday, May 24, 2019

And Now, Here They Are...The Beatles

Although I was a bit young to be much of a fan when they first appeared on the scene in the United States, I became a serious fan of the Beatles by the time I was 12 or 13. I have a ridiculous collection of singles, LPs, EPs and CDs to prove the point.

So I wanted to visit the Oregon Historical Society, where they have a Beatles exhibit showing through Nov. 12. It's an impressive exhibit, given the amount of floor space involved. They've curated a number of fascinating items from the Beatlemania period.

I should note that there's also an Oregon Beer history exhibit showing through June 9. That exhibit is packed with enticing artifacts from 200 years of Oregon beer, though I discovered errors in some of the displays and found the exhibit as a whole to be light on substance. Could be I know too much.

Staging a Beatles exhibit alongside one that delves into Oregon's craft beer revolution is instructive, intentional or not. Why? Because Beatlemania and contemporary craft beer represent cultural shifts. The demographics might not line up exactly, but the fan bases share a certain freneticism. I'll have something to say about freneticism, cultural shifts and craft beer in a future post.

I was the oldest sibling in my family, yet not old enough to understand what was happening when the Beatles appeared on the Ed Sullivan Show in early 1964. But I vividly remember the merchandise. Kids I knew had Beatles-branded lunch boxes, pins, jewelry, games, cards, etc. Everyone wanted a piece of the Beatles, even if they knew little or nothing of the music. The lunch box is an especially strong memory, bringing back visions and smells of my grade school cafeteria.

My eastern Washington hometown and age meant there was very little chance I could have seen the Beatles live. Seattle and Portland had shows, but I was too young and too unaware to have been interested. Anyway, Seattle and Portland might as well have been the surface of the moon...entirely too far away and a little scary for a young country bumpkin.

My wife, a couple of years older than me, lived in the Bay Area and was lucky enough to see the Beatles at the Cow Palace in August 1964. It was the first stop on that tour. She went with five girlfriends and remembers it was very hard to hear the music over the shrill screaming of pre-adolescent girls, a signature feature at Beatles' shows.

The Beatles passed through the Northwest several times during the three years they toured North America. They played several shows in Seattle, but played Portland only once, two shows on August 22, 1965 at Memorial Coliseum. The OHS exhibit does a nice job of documenting that visit. For instance, they've got a show ticket and a copy of the show contract on display. The Beatles weren't all that demanding, particularly compared to what rock bands would demand down the road.

However, one of the clauses in the contract required that the audience not be segregated, a response to situations they had run into in the South. Tickets were priced at $4, $5 and $6. That top dollar ticket computes to around $50 in 2019 dollars. There were apparently a number of free pink tickets issued for the upper level nosebleed seats. About 20,000 saw the two shows.

The set list is disputed. Twist and Shout opened most shows on that tour and is listed as the opening song on a handwritten list recently published in the local press. But John Lennon was having voice problems and apparently didn't sing Twist and Shout at the afternoon show. Folks who were there remember the band doing their standard abbreviated version of the song to open the evening show.

Following the Portland show, the Beatles flew to Los Angeles and enjoyed a few days off in a rented home off Mulholland Drive. They then played two shows at the Hollywood Bowl, which were considered to be some of their best. The primitive tapes from those shows became the basis of the 1977 album, The Beatles at the Hollywood Bowl. More recently, music from those performances was sonically enhanced and used in Ron Howard's documentary, Eight Days a Week.

The Beatles returned to the United States in 1966. By then, they had grown weary of touring and fans who screamed their way through shows. The shows had become increasingly dangerous for the boys, as crowds were huge and unmanageable. Anyway, the group wanted to further develop their writing and recording and opted to stop touring.

As most know, the final live performance happened at San Francisco's Candlestick Park in late August 1966. The Beatles, who were by all accounts an incredible live band (listen to Eight Days a Week if you don't believe it) went on to create their most popular and critically acclaimed music in the studio. They never appeared in front of a paid live audience again.

The OHS Beatles exhibit is well worth seeing. Keep in mind that Multnomah County residents have access to all exhibits free of charge. What was known as Beatlemania quieted down after The Beatles stopped touring, but it lives on in exhibits like this one.