tag:blogger.com,1999:blog-5738527488860615106.post1204586484505300629..comments2024-03-19T00:52:11.537-07:00Comments on Beervana Buzz: Promoting the Making of Flawed Craft BeerUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5738527488860615106.post-53901917308227694982018-09-12T13:43:33.223-07:002018-09-12T13:43:33.223-07:00The sheer volume of beer being released is definit...The sheer volume of beer being released is definitely part of the problem. That will only get worse...or better, depending on your point of view, and it means that finding objective information will be even tougher moving forward. But my main concern is that social media promotion has no critical context and is growing exponentially in power. Pete Dunlophttps://www.blogger.com/profile/17456380762400522665noreply@blogger.comtag:blogger.com,1999:blog-5738527488860615106.post-18039723913096284142018-09-12T07:54:40.559-07:002018-09-12T07:54:40.559-07:00I wonder, given the sheer number of beers availabl...I wonder, given the sheer number of beers available to review, whether informative mainstream coverage is possible? With wine, you have a few magazines, and yet they only cover a fraction of available wines in a given year. My hunch re: social media -- and I could be completely mistaken -- is that if folks are savvy enough to see things promoted on social media, they're likely to come across UnTapped (or Beer Advocate or Ratebeer or the like). Huge chunks of folks know about, say, Yelp and TripAdvisor even if they only eat out/travel every once in a blue moon and/or rarely spend time online -- I'd have to figure the same becomes true for folks exploring beer, even if only episodically.Billhttps://www.blogger.com/profile/03634642987617262810noreply@blogger.com