tag:blogger.com,1999:blog-5738527488860615106.post8501004715097684769..comments2024-03-19T00:52:11.537-07:00Comments on Beervana Buzz: Risk in the "Post-Craft Era"Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5738527488860615106.post-69219525556504230072013-08-19T10:07:57.731-07:002013-08-19T10:07:57.731-07:00Good points. The thing De Garde and Worthy have in...Good points. The thing De Garde and Worthy have in common in my mind is neither would be able to make it with strictly a local following. You are correct that De Garde's specialty beers make it somewhat immune to the local argument...people in the city wants those beers badly.<br /><br />In my mind, there are bunch of places in Bend that are specifically designed to target remote markets (primarily Portland, yes) with a standard line of beers. I would include Worthy, Crux, Good Life, Silver Moon, 10 Barrel and even Boneyard on that list. (I leave Deschutes out because they are well-established.) Those breweries would not be able to sustain themselves strictly on local business. Thus, the risk.Pete Dunlophttps://www.blogger.com/profile/17456380762400522665noreply@blogger.comtag:blogger.com,1999:blog-5738527488860615106.post-21994510540728091052013-08-19T09:46:35.755-07:002013-08-19T09:46:35.755-07:00I would tease apart a couple things here. De Gard...I would tease apart a couple things here. De Garde is not exactly in the same camp as Worthy. Or, to use the Bend example, Ale Apothecary. One of the features of the aughts and teens are small, specialty breweries that will necessarily appeal to >1% of the general population. They can't rely on local markets. Fortunately, there aren't enough of the kind of beers they brew to satisfy the geeks in the cities, so distribution further afield is a way of meeting demand.<br /><br />But places like Worthy that make essentially a standard line of American ales have a different market. What they're offering (stout, IPA, pale, DIPA, bitter, kolsch) is available everywhere. It would make sense for a brewpub like that to depend on a neighborhood to support a baseline of production--500 barrels, say. Overcrowding makes that a riskier proposition in Bend. Jeff Alworthhttps://www.blogger.com/profile/02930119177544342495noreply@blogger.com